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Leading Sales with Strategy and Precision at PRAN-RFL Group

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Abdullah Al Masum is a seasoned sales leader and certified supply chain professional, currently serving as the AGM – Head of Sales (Mr. Noodle Channel) at PRAN-RFL Group, one of the largest and most respected conglomerates in Bangladesh. With a strong foundation in marketing and a proven track record across various leadership roles, he continues to drive growth, innovation, and operational excellence within the fast-paced FMCG industry.

A proud member of the 4th batch of the Marketing Department at Jagannath University, Abdullah Al Masum began his journey with a passion for market strategy, customer behavior, and brand development. His academic grounding in marketing laid the foundation for a dynamic career that has seen him rise through the ranks of PRAN-RFL Group—from Territory Sales Manager (TSM) to Senior Manager, then Divisional Sales Manager, and now Assistant General Manager (AGM).

Over the years, he has successfully led sales teams, executed regional growth plans, and managed nationwide channel strategies—especially in the highly competitive instant noodle market. His deep understanding of consumer trends and sales channel optimization has made a significant impact on product penetration and revenue growth.

Beyond sales, Abdullah Al Masum also holds a CSCA (Certified Supply Chain Analyst) certification from ISCEA Bangladesh, reflecting his commitment to professional development and operational efficiency. This additional expertise allows him to align sales goals with supply chain capabilities, ensuring smooth product flow from production to shelf.

His career is marked by a balance of strategic thinking and hands-on execution. He is known among peers and colleagues for his ability to inspire teams, lead high-impact initiatives, and navigate market challenges with resilience and agility.

As PRAN-RFL Group continues its journey of expansion and diversification, professionals like Abdullah Al Masum are at the heart of that success—bridging marketing insight, supply chain efficiency, and strong leadership to create lasting business impact.